By C. B. Bhattacharya

ISBN-10: 1107009170

ISBN-13: 9781107009172

ISBN-10: 1107401526

ISBN-13: 9781107401525

The company social and environmental accountability circulate, recognized extra quite often as company accountability (CR), exhibits little signal of waning. just about all huge businesses now run a few type of company accountability software. regardless of this frequent trust that CR can at the same time enhance societal welfare and company functionality, so much businesses are principally at nighttime by way of knowing how their stakeholders imagine and suppose approximately those courses. This e-book argues that each one businesses needs to know the way and why stakeholders react to such information regarding businesses and their activities. It examines the 2 most crucial stakeholder teams to businesses - shoppers and staff - to realize why, while and the way they react to CR. Armed with this perception, it exhibits how businesses can maximize the worth in their CR projects by way of fostering robust stakeholder relationships to boost, enforce and evaluation compelling social accountability courses that generate worth for either the corporate and its stakeholders

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Extra resources for Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value

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Edward Freeman, Stakeholder Theory: The State of the Art (Cambridge University Press, 2010). This book examines the manifold research in the field of stakeholder theory and assesses its relevance for business. J¨org Andriof, Sandra Waddock, Bryan Husted, and Sandra Sutherland Rahman, Unfolding Stakeholder Thinking (Sheffield, Greenleaf, 2002). The authors argue that stakeholder thinking has evolved into the study of interactive and responsive relationships that establish the very context of doing modern business, and create the basis for transparency and accountability.

36 r Deconstructing CR value When Understanding and Usefulness are working harmoniously, they foster a sense that stakeholders and the company are on the same team, sharing values and working towards the same goals. Unity reflects the goal of having a strong and enduring relationship with a stakeholder. 3. , how individual stakeholders respond to CR). It comprises actual behaviors by stakeholders. CR value may take the form of business value, where stakeholders purchase the company’s products, invest in the company, or otherwise help the company reach its goals.

Pals, “Shell’s Barendrecht CO2 Project has ‘Long Way to Go,’ CEO Says,” Bloomberg, May 7, 2009; F. Pals, “Barendrechters Stand Up to Shell’s Plan to Bury CO2 (Update 1),” Bloomberg, April 20, 2009. Further reading John Elkington, Cannibals with Forks: Triple Bottom Line of 21st Century Business (Gabriola Island: Capstone Publishing, 1999). In this pioneering book, Elkington unfolds the notion of the triple bottom line (people, planet and profit) and identifies seven dimensions for a sustainable future.

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Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value by C. B. Bhattacharya


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