By Gerard H. Gaynor

ISBN-10: 0814406963

ISBN-13: 9780814406960

ISBN-10: 0814426522

ISBN-13: 9780814426524

"Doing innovation" company-wide calls for not just an angle of innovation from each person, yet a wide-ranging company dedication to a brand new organizational version. this crucial new e-book describes how businesses can align tactics, assets, and administration practices with sound layout, in order that each division is empowered (and anticipated) to innovate.

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Additional info for Innovation by Design: What It Takes to Keep Your Company on the Cutting Edge

Sample text

Consider the enhancements to copiers, from the slow single-page copier to collators, staplers, size reduction and expansion, and color copiers. • Appliances. These are now computer controlled and they provide for variable requirements, as illustrated by today’s typical domestic dishwashers, stoves, and refrigerators. • Automotive. Four wheels, a combustion engine, and a steering wheel continue to be the standard, but major improvements have been made in the form of disk brakes, steel-belted tires, new safety features such as air bags, and comfort features such as seat warmers.

Negative results often occur from improving products or adding new features. For example, the improvement to copiers created many customer complaints and service problems. An appliance manufacturer was required to replace the compressor on certain home refrigerator models because of problems associated with the 36 Innovation by Design original design—a major improvement but not fully tested to meet the reliability requirements of the marketplace. The automobile industry has been faced with recalls for major operational and safety problems.

Jacob Schmookler, Invention and Economic Growth (Cambridge: Harvard University Press, 1966). 6. Roberts, Generating Technological Innovation, p. 3. 7. Peter F. Drucker, Management, Tasks, Responsibilities, Practices (New York: Harper & Row, 1973), p. 788. 8. Gifford Pinchot III, Intrapreneuring (New York: Harper & Row, 1985), p. 11. 9. Levitt, The Marketing Mode, p. 54. 10. Thomas Kuczmarski, Arthur Middlebrooks, and Jeffrey Swaddling, Innovating the Corporation (Lincolnwood, Ill: NTC Business Books, 2001), pp.

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Innovation by Design: What It Takes to Keep Your Company on the Cutting Edge by Gerard H. Gaynor

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