By Alan Axelrod

ISBN-10: 0814473350

ISBN-13: 9780814473351

Aristotle hardly misplaced an issue. Neither did Plator or Socrates. those recognized thinkers trusted the artwork of classical rhetoric - natural persuasion at its most sensible - to argue, convince, and win, whenever. "Getting Your approach on a daily basis" updates this robust self-discipline, displaying sleek readers the right way to use them in any company or social state of affairs. Revealing functional ideas for development effective and ecocnomic rapport, and remodeling arguments from shouting suits into confident discussions, the ebook is an enlightening and obtainable advisor for someone who desires to get what they need, extra usually.

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Always remember that the past fact, future fact topic is all about probability, not fact. • If the capability and the desire to do a thing are present, that thing will be done. This assumption is more of a stretch than the first three and represents certain assumptions concerning human nature. ’’ (Right . ) • If the antecedents of an event are present, then the event will occur. This is not an absolute statement of inevitability, but it is a strong thesis concerning probability. ’’ • Given the means, the end will be accomplished.

In such a case, no matter how hungry you are, you will not go near it. Of course, such a notion is absurd. We may devour the whole steak, but we will 38 GET READY TO WIN do so one bite at a time. Similarly, even the largest, most complex subjects can be conveyed in bite-size steps. . And Move Through Time Just as you may divide a complex subject into steps, you may present an entire history—often helpful as the background context of an argument—in its most logical sequence: chronologically, through time, from beginning to end or from the start to the present.

People like to hear or read a good story. Tom Sanders manages the customer service department of a large corporation. He is addressing the customer service reps in his department. The purpose of his talk is to motivate excellent customer service by persuading his staff that they must make the customer’s problem their problem and that they own the problem until it is resolved. Tom introduces this argument with a story about one of his staff members: ‘‘Last week, Jane Hawthorne, whom you all know very well, handled a problem at the ABC Shipping account in a way that I just love to talk about.

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Getting Your Way Every Day: Mastering the Lost Art of Pure Persuasion by Alan Axelrod


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